Ananya RaoVerified creator
@ananya.rao · Mumbai · Instagram
Why this rank
Skincare routines are her core content, so niche relevance is 9.6. Engagement quality is 9.4 on Instagram.
Updated 4 hours ago · Tatvata Impact
Content creator identity, verified
Influence, with identity.
Know who matters. Know why.
Every creator on Tatvata carries a verified Tatvata ID, a niche-specific Impact score with its full breakdown attached, and a public Pass a brand can check, not a follower count taken on faith.
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Ananya Rao
@ananya.rao · Beauty
Ishita Kapoor
@ishita.kapoor · Fashion
Meera Iyer
@meera.eats · Food
Karan Singh
@karan.lifts · Fitness
Rohan Mehta
@rohan.builds · Tech
Tatvata Impact
9.3
Beauty
out of 10
Verified creator
- Social account
- Impact assessment
- Eligibility
Updated 4 hours ago
Brief · Everyday wellness launch#1 fit9.3 · Beauty
- Niche relevance9.6
- Engagement9.4
- Skincare routines
Illustrative profiles and characters shown.
Brands meet the right creators. Verified.
Tatvata makes the connection, with proof.
A brand and a creator shake hands; Tatvata verifies the match.
Verified matchMoveTara × @livingwithkavya92% fit
01 For creators
Own your identity. Get found for fit.
Your profile at tatvata.com/@handle shows brands what they need: who you are, what you're scored on in each niche, and when each number was last confirmed.
- One Tatvata ID, for lifeTTV-482913 stays yours when a username changes.
- Scored inside each nicheTwenty-four niches, each scored on what actually matters within it.
- A Pass for every live partnershipBrands confirm it in seconds, without needing an account.
tatvata.com/@ananya.rao
Ananya Rao
@ananya.rao · Beauty
TTV-4829139.3Tatvata Impact · Beauty
Tatvata Impact · Updated 4 hours ago
Instagram · 182K followers4 hours ago
YouTube · 41K subscribers1 day ago
Impact by niche
Beauty9.3
Fashion7.8
Health & Wellness6.9
3 of 3 layers verified
- Social account
- Impact assessment
- Eligibility
Integrity check
No flags on Instagram or YouTube.
Last checked 4 hours ago
Applications
Sent this month3
Accepted, agreement v21
02 For brands
Ranked by fit, with the reason attached.
Search twenty-four niches and filter on the facts that matter. Every rank tells you why it sits there, and every score says when it was last updated.
6 creators, ranked by fit for “Everyday wellness launch”
- Fit #19.3 · Beauty
- Fit #29.0 · Fashion
Ishita KapoorVerified creator
@ishita.kapoor · Delhi · Instagram
Why this rank
Styles everyday wellness looks every week. The steadiest posting rhythm in this shortlist, consistency 9.7.
Updated 2 hours ago · Tatvata Impact
- Fit #38.8 · Food
Meera IyerVerified creator
@meera.eats · Chennai · Instagram · YouTube
Why this rank
Home-cooking reels match the launch's daily-ritual angle. Content performance is 9.0.
Updated 6 hours ago · Tatvata Impact
- Fit #48.6 · Fitness
Karan SinghVerified creator
@karan.lifts · Pune · Instagram
Why this rank
Engagement quality of 9.2 from a smaller, closely engaged Instagram audience.
Updated 1 day ago · Tatvata Impact
- Fit #58.4 · Tech
Rohan MehtaVerified creator
@rohan.builds · Bengaluru · YouTube
Why this rank
Reviews wellness gadgets on YouTube with reach of 9.1, but niche relevance for this brief is lower.
Updated 3 hours ago · Tatvata Impact
- Fit #68.9 · Finance
Arjun NairVerified creator
@arjun.money · Bengaluru · YouTube
Why this rank
Covers health insurance and money habits. A strong 8.9 in Finance, but niche relevance for this brief is only 6.1.
Updated 5 hours ago · Tatvata Impact
03 How it works
Six stages, in order.
Each one depends on the last, and the marketplace only shows up at the end of it.
Who you are
01
Identity
One Tatvata ID for life, like TTV-482913. It stays put when a username changes.
02
Verification
Three layers: social account, impact assessment and eligibility.
What you're worth in a niche
03
Impact
A score out of 10 for each niche, with the full breakdown attached.
04
Discovery
Brands search by fit, and every rank carries its reason.
What you've done
05
Partnership
Campaigns, applications and versioned agreements both sides accept.
06
Reputation
Live partnerships carry a public Pass anyone can check.
04 The Impact score
One niche. Five factors. Every weight on show.
Twenty-four niches, each scored on what actually matters within it, not one global number pretending to fit all of them.
9.3
out of 10
Tatvata Impact · Beauty
Old scores don't move when the formula changes. A new version is scored alongside, never written over the last.
05 Creator ID and Tatvata Pass
One card for who you are. A Pass for each live deal.
A brand gives the Pass for a live partnership. Anyone can confirm it at tatvata.com/verify/pass, without needing an account.
Creator ID · 90 × 54 mm visiting-card format
Your Creator ID is your public identity. A Pass is issued only for a live partnership.
ACTIVETatvata Pass
Kaveri Botanics × Ananya Rao
Launch kit + 15% audience code
- Valid until
- 31 Dec 2026
- Agreement
- v2 · both accepted
Show this Pass
Scan to verify
Scan to verify
Verify a Pass
Confirm a live partnership without needing an account. Paste the Pass ID from the link its QR code opens, and we'll take you to its live public record.
The answer comes from Tatvata's live record, never from this page.
- PENDING
- ACTIVE
- SUSPENDED
- EXPIRED
- REVOKED
- CANCELLED
06 Behind the badge
What sits behind every Verified badge.
We don't add a badge and hope it holds up. Here is exactly what sits behind it.
Verified creatorThree layers, each with its own date
Facts
Collected numbers
Written once and never edited. Each one shows when it was last confirmed.
Opinions
Scores
Versioned, tied to one niche, and always shown with the breakdown.
- 1
Social account
The creator connects their YouTube account (Instagram is coming soon), so we know the person on Tatvata controls it.
Every provider figure carries a “last confirmed” time.
- 2
Impact assessment
Scored inside one niche on five weighted factors, with the version on the label. If a platform goes quiet, Tatvata doesn't.
Shown as 9.3 · Beauty, never a bare global number.
- 3
Eligibility
The account must meet the listing rules. Integrity flags name the actual pattern, so nobody has to guess.
Integrity flag
Follower growth outpaced views 4× in 7 days.
Do I need a huge following to join?
No. Tatvata scores relevance and impact within a niche, not raw reach. A smaller, engaged audience in the right niche can outscore a bigger, mismatched one.
How is my Impact score calculated?
From your own measurements, namely audience size, engagement, content performance, consistency, and niche relevance, combined by a transparent, versioned formula. You see the breakdown behind every score, not just the number.
What happens if a platform goes down?
Nothing breaks. Your profile, historical scores, agreements, and Pass keep working from the last confirmed data, with freshness shown honestly.
What does a Tatvata Pass actually verify?
That a specific partnership existed, was accepted, and is currently active, enforced by the backend and checkable publicly, so neither party's word is the only proof.
Which platforms does Tatvata support?
YouTube today, with Instagram coming soon. Scoring and discovery are built platform-neutral, so adding a platform extends Tatvata without changing how your score works.
It takes a few minutes, and there's nothing to pay.
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